Hi 👋🏻
I’m Vrushti —
Product & UX Designer

I'm passionate about creating cool, intuitive, human-centered experiences that integrate into everyday life. I believe that great design simplifies complexity and empowers users without demanding their attention. My work combines systems thinking, visual storytelling, and user research to craft solutions that are not only functional but meaningful.

I'm a recent graduate from California College of the Arts with a major in Human-Computer Interaction Design with a minor in Computational Practices. I've worked across web, mobile, and connected device projects, leading the design process from research to shipping products with a focus on user-centered thinking and strategic problem-solving. With a keen eye for detail, I enjoy diving deep into systems to uncover problems and solve them through thoughtful UX and feature innovation.

I'm also curious about the business side of design, not just the design craft — I like understanding why a product loses users, not just how it feels to use. Numbers like activation and retention hold my attention the same way a critique session does, because I'm ultimately measuring my work by impact, not just by whether it launched. That's pushed me to think about product growth as part of the design problem itself, and I try to tie every design decision back to the user behavior it's meant to shape and the business outcome it's meant to drive. Right now I'm building my skills at that intersection of design, user behavior, and business — driven by curiosity, fueled by feedback, and always looking to create experiences people don't just use, but enjoy the functionality of.

Experience

With 3+ years of design experience and 1.5+ years professionally across smart home tech, AI-driven investment intelligence, engineering software, marketing, and nonprofits, I bring adaptable systems thinking grounded in deep, research-led problem solving. I show up with full ownership and deliberate focus pairing micro-level attention to detail with evidence-backed decisions to deliver polished, strategically aligned solutions in fast-paced, complex environments.

Skill Set

Tools: Figma · Adobe Creative Suite · Protopie · React.js · HTML5 · CSS3 · Javascript · Cursor · Claude · Lovable · Google Stitch · Replit

Design Skills: Product Design · Interaction Design · Visual Design · Information Architecture · Design Systems · Product Design Strategy · Inclusive Design · Accessible Design (WCAG) · Wireframing · Prototyping · Visual Storytelling · Storyboarding · Journey Mapping · Branding · Cross-Platform Systems · Responsive & Adaptive Design (Mobile + Web)

Design Process

AI is part of my design process, not a shortcut.
I use it throughout my workflow to accelerate research, generate and test ideas, build interactive prototypes, and validate concepts quickly. It helps me work faster and explore more possibilities, while human empathy drives the strategy, refines information architecture, experiences, and craft behind every product.